Continuing consumer education drives gut health sales
“Micro-what?” Sixty percent of consumers surveyed in recent Nutrition Business Journal research said they were either “not at all knowledgeable” or “not very knowledgeable” about the microbiome. Just 25{08cd930984ace14b54ef017cfb82c397b10f0f7d5e03e6413ad93bb8e636217f} of consumers said they considered themselves “knowledgeable” about gut and digestive…