K-12 online education market in China to grow at a CAGR of 15.45{08cd930984ace14b54ef017cfb82c397b10f0f7d5e03e6413ad93bb8e636217f} from 2021 to 2026, Growing customization of online education services to be a key trend

NEW YORK, March 7, 2023 /PRNewswire/ — According to Technavio, the size of the K-12 online education market in china is estimated to grow by USD 18.93 billion from 2021 to 2026. The market is estimated to grow at a CAGR of 15.45{08cd930984ace14b54ef017cfb82c397b10f0f7d5e03e6413ad93bb8e636217f} during the forecast period. The growing customization of online education services is a key trend in the market. Vendors are extending their product portfolio and service offerings owing to high competition. They are integrating technology and education to ensure higher student engagement and make the learning environment more collaborative. Customized learning helps teachers adjust the learning pace based on the requirements of students. The schedule includes learning tasks and supplementary study materials based on the abilities of each student. This technique helps develop the learning ability and productivity of students and enhances their learning experience. For more insights on the market – Request a sample report

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K-12 online education market in China – Segmentation assessment
Segment overview
Technavio has segmented the market based on product (online schools, language learning courses, and test preparation services) and end-user (institutional learners and individual learners).

The online schools segment will account for a significant share of the market’s growth during the forecast period. The demand for online schools in China is growing owing to their flexibility and convenience when compared to traditional schools. This, in turn, will drive the segment’s growth during the forecast period.

Insights on the market contribution of various segments – Download a sample report

K-12 online education market in China – Market dynamics
Key factor driving market growth

The increase in adoption of online test preparation courses is driving the market growth.
The rising spending on education by Chinese households and a rise in the number of private institutions are leading to an increase in the number of graduates.
Many parents enroll their children in programs to enhance their academic performance.
For instance, students must clear Gaokao, Scholastic Aptitude Test (SAT), or Graduate Record Examinations (GRE) to pursue higher education in domestic and foreign universities.
These factors will boost the growth of the K-12 online education market in China during the forecast period.

Major challenges hindering the market growth

The lack of socializing opportunities for students is challenging the market growth.
In most online programs in China, one teacher is assigned to a number of students in a virtual class.
As a result, there is a low possibility for one-to-one interaction.
This leads to a lack of socializing opportunities for students, unlike in conventional school settings.
These factors can hinder the growth prospects of the market during the forecast period.

Drivers and challenges have an impact on market dynamics, which can impact businesses. Find more insights in a sample report!

What are the key data covered in this China K-12 online education market report?

CAGR of the market during the forecast period
Detailed information on factors that will drive the growth of the K-12 online education market in China between 2022 and 2026
Precise estimation of the size of the K-12 online education market in China and its contribution to the parent market
Accurate predictions about upcoming trends and changes in consumer behavior
A thorough analysis of the market’s competitive landscape and detailed information about vendors
Comprehensive analysis of factors that will challenge the growth of K-12 online education market vendors in China

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The K-12 online tutoring market is estimated to grow at a CAGR of 12.34{08cd930984ace14b54ef017cfb82c397b10f0f7d5e03e6413ad93bb8e636217f} between 2022 and 2027. The size of the market is forecasted to increase by USD 97.66 billion. The growing importance of STEM education is notably driving the K-12 online tutoring market growth, although factors such as growing demand for the threat from open tutoring resources and private tutors may impede the market growth.

The K-12 testing and assessment market is estimated to grow at a CAGR of 10.21{08cd930984ace14b54ef017cfb82c397b10f0f7d5e03e6413ad93bb8e636217f} between 2022 and 2027, and the size of the market is forecasted to increase by USD 9,895.67 million. The increasing use of analytics is notably driving market growth, although factors such as credibility issues may impede the market growth.

K-12 online education market in China Scope
Report Coverage	Details
Base year	2021
Forecast period	2022-2026
Growth momentum & CAGR	Accelerate at a CAGR of 15.45{08cd930984ace14b54ef017cfb82c397b10f0f7d5e03e6413ad93bb8e636217f}
Market growth 2022-2026	USD 18.93 billion
Market structure	Fragmented
YoY growth 2021-2022 ({08cd930984ace14b54ef017cfb82c397b10f0f7d5e03e6413ad93bb8e636217f})	14.88
Competitive landscape	Leading vendors, market positioning of vendors, competitive strategies, and industry risks
Key companies profiled	Ambow Education Holding Ltd., Beijing Huaxia Dadi Distance Learning, China Online Education Group, ChinaEDU Corp., EIC Education, iTutorGroup Ltd., Kaplan Inc., New Oriental Education and Technology, TAL Education Group, and Xueda Education
Market dynamics	Parent market analysis, market growth inducers and obstacles, fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and market condition analysis for forecast period.
Customization purview	If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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Table of contents

1. Executive Summary

1.1 Market Overview

Exhibit 01: Key Finding 1

Exhibit 02: Key Finding 2

Exhibit 03: Key Finding 5

Exhibit 04: Key Finding 6

Exhibit 05: Key Finding 7

2. Market Landscape

2.1 Market ecosystem

Exhibit 06: Parent market

Exhibit 07: Market characteristics

2.2 Value Chain Analysis

Exhibit 08: Value chain analysis: Education services

2.2.1 Inputs

2.2.2 Operations

2.2.3 Marketing and sales

2.2.4 Support activities

2.2.5 Innovations

3. Market Sizing

3.1 Market definition

Exhibit 09: Offerings of vendors included in the market definition

3.2 Market segment analysis

Exhibit 10: Market segments

3.3 Market size 2021

3.4 Market outlook: Forecast for 2021 – 2026

3.4.1 Estimating growth rates for emerging and high-growth markets

3.4.2 Estimating growth rates for mature markets

Exhibit 11: Global – Market size and forecast 2021 – 2026 ($ million)

Exhibit 12: Global market: Year-over-year growth 2021 – 2026 ({08cd930984ace14b54ef017cfb82c397b10f0f7d5e03e6413ad93bb8e636217f})

4. Five Forces Analysis

4.1 Five Forces Summary

Exhibit 13: Five forces analysis 2021 & 2026

4.2 Bargaining power of buyers

Exhibit 14: Bargaining power of the buyer

4.3 Bargaining power of suppliers

Exhibit 15: Bargaining power of the supplier

4.4 Threat of new entrants

Exhibit 16: Threat of new entrants

4.5 Threat of substitutes

Exhibit 17: Threat of substitutes

4.6 Threat of rivalry

Exhibit 18: Threat of rivalry

4.7 Market condition

Exhibit 19: Market condition – Five forces 2021

5. Market Segmentation by Product

5.1 Market segments

Exhibit 20: Product- Market share 2021-2026 ({08cd930984ace14b54ef017cfb82c397b10f0f7d5e03e6413ad93bb8e636217f})

5.2 Comparison by Product

Exhibit 21: Comparison by Product

5.3 Online schools – Market size and forecast 2021-2026

Exhibit 22: Online schools – Market size and forecast 2021-2026 ($ million)

Exhibit 23: Online schools- Year-over-year growth 2021-2026 ({08cd930984ace14b54ef017cfb82c397b10f0f7d5e03e6413ad93bb8e636217f})

5.4 Language learning courses – Market size and forecast 2021-2026

Exhibit 24: Language learning courses – Market size and forecast 2021-2026 ($ million)

Exhibit 25: Language learning courses – Year-over-year growth 2021-2026 ({08cd930984ace14b54ef017cfb82c397b10f0f7d5e03e6413ad93bb8e636217f})

5.5 Test preparation services – Market size and forecast 2021-2026

Exhibit 26: Test preparation services – Market size and forecast 2021-2026 ($ million)

Exhibit 27: Test preparation services – Year-over-year growth 2021-2026 ({08cd930984ace14b54ef017cfb82c397b10f0f7d5e03e6413ad93bb8e636217f})

5.6 Market opportunity by Product

Exhibit 28: Market opportunity by Product

6. Market Segmentation by End-user

6.1 Market segments

Exhibit 29: End-user – Market share 2021-2026 ({08cd930984ace14b54ef017cfb82c397b10f0f7d5e03e6413ad93bb8e636217f})

6.2 Comparison by End-user

Exhibit 30: Comparison by End-user

6.3 Institutional learners – Market size and forecast 2021-2026

Exhibit 31: Institutional learners – Market size and forecast 2021-2026 ($ million)

Exhibit 32: Institutional learners – Year-over-year growth 2021-2026 ({08cd930984ace14b54ef017cfb82c397b10f0f7d5e03e6413ad93bb8e636217f})

6.4 Individual learners – Market size and forecast 2021-2026

Exhibit 33: Individual learners – Market size and forecast 2021-2026 ($ million)

Exhibit 34: Individual learners – Year-over-year growth 2021-2026 ({08cd930984ace14b54ef017cfb82c397b10f0f7d5e03e6413ad93bb8e636217f})

6.5 Market opportunity by End-user

Exhibit 35: Market opportunity by End-user

7. Customer landscape

Technavio’s customer landscape matrix comparing Drivers or price sensitivity, Adoption lifecycle, importance in customer price basket, Adoption rate and Key purchase criteria

7.1 Overview

Exhibit 36: Customer landscape

8. Drivers, Challenges, and Trends

8.1 Market Driver

8.1.1 Increased adoption of online test preparation courses in China

8.1.2 Improved accessibility to quality education

8.1.3 Outbreak of COVID-19 increased the demand for online education in china

8.2 Market challenges

8.2.1 Skewed interaction and socializing opportunities for students

8.2.2 Availability of low-priced and open educational resources

8.2.3 Rising number of unorganized private tutors

Exhibit 37: Impact of drivers and challenges

8.3 Market trends

8.3.1 Growing customization of online education services

8.3.2 Increasing use of cloud computing in K-12 online education system

8.3.3 Growing adoption of blended learning

9. Vendor Landscape

9.1 Overview

Exhibit 38: Vendor landscape

9.2 Landscape disruption

Exhibit 39: Landscape disruption

Exhibit 40: Industry risks

10. Vendor Analysis

10.1 Vendors covered

Exhibit 41: Vendors covered

10.2 Market positioning of vendors

Exhibit 42: ?Market positioning of vendors?

10.3 Ambow Education Holding Ltd.

Exhibit 43: Ambow Education Holding Ltd. – Overview

Exhibit 44: Ambow Education Holding Ltd. – Business segments

Exhibit 45: Ambow Education Holding Ltd. – Key offerings

Exhibit 46: Ambow Education Holding Ltd. – Segment focus

10.4 Beijing Huaxia Dadi Distance Learning

Exhibit 47: Beijing Huaxia Dadi Distance Learning – Overview

Exhibit 48: Beijing Huaxia Dadi Distance Learning – Product and service

Exhibit 49: Beijing Huaxia Dadi Distance Learning – Key offerings

10.5 China Online Education Group

Exhibit 50: China Online Education Group – Overview

Exhibit 51: China Online Education Group – Product and service

Exhibit 52: China Online Education Group – Key offerings

10.6 ChinaEDU Corp.

Exhibit 53: ChinaEDU Corp. – Overview

Exhibit 54: ChinaEDU Corp. – Business segments

Exhibit 55: ChinaEDU Corp. – Key offerings

Exhibit 56: ChinaEDU Corp. – Segment focus

10.7 EIC Education

Exhibit 57: EIC Education – Overview

Exhibit 58: EIC Education – Product and service

Exhibit 59: EIC Education – Key offerings

10.8 iTutorGroup Ltd.

Exhibit 60: iTutorGroup Ltd. – Overview

Exhibit 61: iTutorGroup Ltd. – Product and service

Exhibit 62: iTutorGroup Ltd. – Key offerings

10.9 Kaplan Inc.

Exhibit 63: Kaplan Inc. – Overview

Exhibit 64: Kaplan Inc. – Product and service

Exhibit 65: Kaplan Inc. – Key offerings

10.10 New Oriental Education and Technology

Exhibit 66: New Oriental Education and Technology – Overview

Exhibit 67: New Oriental Education and Technology – Business segments

Exhibit 68: New Oriental Education and Technology – Key News

Exhibit 69: New Oriental Education and Technology – Key offerings

Exhibit 70: New Oriental Education and Technology – Segment focus

10.11 TAL Education Group

Exhibit 71: TAL Education Group – Overview

Exhibit 72: TAL Education Group – Business segments

Exhibit 73: TAL Education Group – Key offerings

Exhibit 74: TAL Education Group – Segment focus

10.12 Xueda Education

Exhibit 75: Xueda Education – Overview

Exhibit 76: Xueda Education – Business segments

Exhibit 77: Xueda Education – Key offerings

Exhibit 78: Xueda Education – Segment focus

11. Appendix

11.1 Scope of the report

11.1.1 Market definition

11.1.2 Objectives

11.1.3 Notes and caveats

11.2 Currency conversion rates for US$

Exhibit 79: Currency conversion rates for US$?

11.3 Research Methodology

Exhibit 80: Research Methodology

Exhibit 81: Validation techniques employed for market sizing?

Exhibit 82: Information sources

11.4 List of abbreviations

Exhibit 83: List of abbreviations

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